Tacklemas fishing lure advent calendar on a timber table with a few lures in front

THE 24-DAY TACKLE COUNTDOWN

24 Doors. 24 Real Lures. One December.

A lure a day from December 1 to Christmas Eve. Poppers, crankbaits, soft plastics and spoons, the kind you actually tie on. Open one every morning, and by spring you've got a tray you filled together.

  • 24 numbered doors
  • Real bass & trout tackle
  • Freshwater & saltwater
  • 8 lure classes
$34.99$59.99Buy one, get one 50% off

$52.49 for two. One calendar at $59.99 costs more.

Sharp hooks, 3D eyesOrder by November 20 for December 1The Tight Lines Guarantee
A fishing rod and tackle box waiting in the garage in December

DECEMBER

The worst month of the year to be a fisherman.

Too cold, too dark, nothing biting. Three weeks of waiting with a rod in the garage and a kid asking when you're going again.

So you fill it. One door every morning before school. A popper on the 3rd, a crankbait on the 11th, something neither of you have tried on the 19th. Twenty-four mornings of planning spring instead of waiting for it.

Then in March you open a tray you filled a day at a time, and every one of them has a story about the morning it turned up.

One door a day, December 1 to Christmas Eve.

BEHIND THE 24 DOORS

Named tackle, not "assorted baits".

Every calendar in this category says assorted. Here is exactly what is in this one.

Tacklemas calendar open with all 24 lures laid out by type
6 Topwater Poppers and pencils for the surface blow-up
6 Soft plastics Frogs, shrimp and worms for the weeds
10 Spoons Casting and trolling, freshwater and salt
2 Submerged Crankbait and VIB for when they're holding deep
  • Super sharp hooksSharp out of the box, no re-honing before the first cast.
  • 3D eyes, realistic patternsBuilt to look like the bait fish, not like a stocking filler.
  • Bass and trout, fresh and saltThe whole box works wherever he already fishes.

Eight lure classes. Twenty-four pieces. Nothing in here is a chocolate.

HOW IT WORKS

Three weeks. One door at a time.

  1. It arrives sealed
    1

    It arrives sealed

    Order now, it lands well before December 1, and it stays shut. Nobody looks. That's the hard part.

  2. One door, every morning
    2

    One door, every morning

    December 1 to Christmas Eve. Twenty-four numbered doors, one lure behind each, and no idea which one until it's open.

  3. Spring, with a full tray
    3

    Spring, with a full tray

    By the time the water warms up you've got 24 lures you didn't have in November, and a kid who knows what each one is for.

Two Tacklemas calendars side by side on a kitchen bench, one open and one shut

TWO ANGLERS

One box means one of you opens it.

If two of you fish, one calendar doesn't work. Somebody opens the door and somebody watches. That's not a countdown, that's a queue.

So get two. Second one is half price. You each get a door, every morning, for twenty-four mornings, and in spring you've got two trays and an argument about whose lures are better.

86% of American anglers first fished before they turned 12.Source: American Sportfishing Association, 2026 Special Report on FishingDecember is when it gets handed down.
Get the Calendar

That's $26.25 a box, and the second one has a person attached to it.

Two Tacklemas calendars stacked on a cream backdrop

The Tacklemas™ Fishing Lure Advent Calendar

THE OFFER

Two calendars cost less than one.

The same box lists at $59.99 elsewhere. Two of ours is $52.49.

Eight lure classes, twenty-four pieces, sharp hooks fitted. No subscription, no upsell at checkout.

The Tight Lines GuaranteeOrder by November 20 for December 1

FROM THE BANK

What people did with theirs.

Dale R.
Verified buyer

Bought two, one for me one for my boy. He was up before me every morning for three weeks straight, which has never happened for school. Fished half of it at the lake in April and the little frog caught more than anything in my tray.

Dale R., Missouri

Katie M.
Verified buyer

My husband is impossible. He has a wall of tackle and wants nothing. This is the first thing in about six Christmases he actually picked up and looked at properly. He rated about eighteen of the twenty-four, which for him is a rave.

Katie M., Ohio

Tom B.
Verified buyer

I expected junk for the price, honestly. The spoons are better than the ones I'd been buying in tens on the internet and the hooks were sharp out of the packet. Got the second one half price and gave it to my brother.

Tom B., Florida

COMPARE

Why not just buy him a bag of lures?

Feature A bag of lures The $10 calendar Tacklemas
Lures Whatever you grabbed 24, mostly unusable 24 across 8 classes
Tackle named up front No No Yes
Days it lasts One 24 24
Works for two people No No Second box 50% off
Guarantee None None The Tight Lines Guarantee
Arrives before Dec 1 - Maybe Or it's free

THE TIGHT LINES GUARANTEE

Two promises, both of them ours to keep.

Before it opens

It lands before December 1, or it's free.

Order by November 20 and it lands before December 1, or the box is free. That is the whole point of an advent calendar and we are not going to be the reason it misses.

After it opens

Tackle you'd tie on, or 60 days to say so.

If the tackle isn't something you'd actually tie on, you have 60 days to say so and we'll refund it. We are not going to argue with an angler about lures.

ONE RUN, ONE SEASON

When it's gone it's gone until next year.

We had 500 made. There is no second run. A Christmas calendar you restock in January is a Christmas calendar nobody wants. Every year this category sells out in November and the people who waited spend December explaining to somebody why there's nothing to open.

ORDER BY November 20 TO HAVE IT BEFORE DECEMBER 1 ORDER-BY DATE HAS PASSED. WE CAN'T PROMISE DECEMBER 1 ANY MORE

QUESTIONS

Before you ask.

What's actually in it?

24 fishing lures behind 24 numbered doors. 6 topwater (poppers and pencils), 6 soft plastics (frog, shrimp, worm), 10 spoons and 2 submerged (crankbait and VIB). Eight lure classes, all of them fishable.

Is this for freshwater or saltwater?

Both. The set is built around bass and trout but the spoons and hard baits work in salt as well.

Is it suitable for kids?

There are treble hooks in here, so it's a 12-and-up box on their own, and fine for younger kids opening it with a parent. That is exactly why most people buy two.

When should I order?

Now, and no later than November 20. That is the cutoff we can promise December 1 on. After that we stop making the promise.

How does the buy one get one work?

Add two calendars and the second one drops to 50% off automatically. Two is $52.49. You don't need a code.

Are the hooks any good?

Sharp out of the box. Every hard bait and spoon comes with its hooks fitted, and the 3D eyes and fish patterns are there because they get bit, not because they photograph well.

What if the lures are rubbish?

Then tell us within 60 days and we'll refund you. See the Tight Lines Guarantee.

Will you restock?

Not this season. One run, 500 calendars, then it's next Christmas.

Can I open it early?

You can. You shouldn't. That's the whole product.

December 1 is 77 days away.

Two calendars, $52.49. One each, one door a morning, and a tray full of lures by spring.

24 real lures. The Tight Lines Guarantee.